Matt Carwardine-Palmer is a business and marketing consultant with more than 25 years’ experience working in the arts, heritage, and cultural sectors.
Matt works on complex business planning and writing business cases, often in line with HM Treasury ‘Better Business Cases’ / Green Book frameworks. He also writes marketing & communications strategies, undertakes marketing audits for organisations and project-manages marketing projects.
About
Matt holds a First Class BA (Hons) degree in Arts Management and has achieved Better Business Cases Practitioner accreditation with APMG International.
He is a Chartered Fellow of the Chartered Institute of Marketing and is a member of the CIM Wales Committee.
Current work
Matt is working on NLHF business planning and Green Book OBC for English Heritage on the Housesteads Roman Fort project at Hadrian’s Wall.
He is working on business planning for Lowewood Museum and on the NLHF / Museums Galleries Scotland ‘Museum Futures’ project.
Work history
Matt spent 10 years as a marketing freelancer and consultant before joining Welsh National Opera as Director of Marketing & Sales from 2016-21.
He has previously held roles at Bristol Old Vic, Wycombe Swan | HST Theatres and Arts Marketing Hampshire.
